The Earth Is One, But The World Is Not
The Planet belongs to everyone .
Our goal is to make environmental news within the fashion industry more accessible. To empower minds with knowledge that encourages consumers to act towards a sustainable future.
Get to Know Us
"At the heart of my fashion journey is a deep commitment to sustainability. I believe that fashion can be both stylish and eco-friendly, minimizing pollution and waste. My passion began at 15 when I transformed a cotton bed sheet into a unique pair of trousers, proving that creativity and care for the environment can go hand in hand."
The Fashion Industry
Sustainability & Social Responsibility
Those heavily reliant on environmental resources are those in the most heavily polluting industries, to which have grown to the point where their total economic turnover is greater than that of many nations.
When the fashion industry talk about the environment or sustainability, it seems there is always more urgency for growth and less capacity to minimize the damaging side effects from that growth.
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Milton Friedman a very influential American economist during the 1970s and 80s, wrote "A Friedman doctrine- The Social Responsibility of Business Is To Increase Its Profits" on the 13th September 1970, for the New York Times
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He stated
“There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”
Milton Friedman sets out his definition of corporate social responsibility, ​
“What does it mean to say that the corporate executive has a “social responsibility” in his capacity as businessman? If this statement is not pure rhetoric, it must mean that he is to act in some way that is not in the interest of his employers. For example, that he is to make expenditures on reducing pollution beyond the amount that is in the best interests of the corporation or that is required by law in order to contribute to the social objective of improving the environment.
Or that, at the expense of corporate profits” ​
For Friedman “the corporate executive would be spending someone else's money for a general social interest” and “if these are 'social responsibilities', they are the social responsibilities of individuals, not of business”.​​​​​​
Corporates of the past, present and most probably the future will continue using Friedman's theory of Social Responsibility and why I believe we should, as​ "The stockholders or the customers or the employees could separately spend their own money on the particular action if they wished to do so".​​
​We all depend on one biosphere for sustaining our lives. Yet each community, each country, strives for survival and prosperity with little regard for its impact on others. Some consume the earth's resources at a rate that would leave little for future generations. (Brundtland Report 1987)​
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We Can Not Leave It To The Fashion Industry
To Police Themselves
For They Are Only Concerned With Profit
"We must be careful not to confuse data with the abstractions we use to analyze them.” ​Data can be misleading for many reasons including when researchers are biased or careless, it is important to view data with skepticism, especially when you don't trust the source and why we question everything.
Polyester The Truth About Your Polyester Dress
Coal one of the dirtiest, most polluting rock on the planet. Your polyester dress at each stage of its life-cycle yields different environmental impacts. The explicit evidence from the extraction of coal and oil is constantly ignored. The release of hazardous substances polluting our air, water and erosion the soil for decade. The cumulative environmental effect to produce a polyester dress. its impact on the ecosystems, our communities, our health and economies.
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