The Earth Is One, But The World Is Not
The Planet belongs to everyone .
Our goal is to make environmental news within the fashion industry more accessible. To empower minds with knowledge that encourages consumers to act towards a sustainable future.
As the demand for sustainable products and corporate responsibility grows, many businesses are keen to showcase their environmental efforts. However, not all green claims are genuine. Some companies engage in greenwashing—a deceptive practice where businesses exaggerate, misrepresent, or falsely advertise their environmental impact to appear more sustainable than they actually are.
It's Time For Action
Stop
Greenwashing
Africa: A Dumping Ground
Life Is Water
Microplastics and the Petrochemical Pivot:
How Fossil Fuels Are Re‑Engineering the Future of Fast Fashion
Those heavily reliant on environmental resources are those in the most heavily polluting industries, to which have grown to the point where their total economic turnover is greater than that of many nations. When the fashion industry talk about the environment or sustainability, it seems there is always more urgency for growth and less capacity to minimize the damaging side effects from that growth.
