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The Earth Is One, But The World Is Not
The Planet belongs to everyone .
Our goal is to make environmental news within the fashion industry more accessible. To empower minds with knowledge that encourages consumers to act towards a sustainable future.

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Denim Can Be Cotton Again.
THE DENIM THAT REMEMBERS THE EARTH Denim was born simple. A humble cotton twill, sturdy enough for miners and dreamers, soft enough for the backs of poets and rebels. It carried the scent of fields, the memory of rain, the quiet dignity of a plant that grew from soil and returned to it. But somewhere along the way, denim forgot its lineage. It learned to stretch beyond its nature. It learned to shine with plastic. It learned to cling, to sculpt, to promise impossible silhouet
Marina Moore
5 days ago3 min read


Divergent Paths of Industrial Transformation: Understanding Africa’s Low Manufacturing Value Added in Contrast to China’s Rise
The divergent industrial trajectories of Africa and China remain one of the most consequential developments in the global political economy. Although both regions entered the late twentieth century with aspirations for structural transformation, their outcomes could not be more different. China emerged as the world’s pre‑eminent manufacturing hub, contributing more than a quarter of global manufacturing value added by the 2010s, while Africa’s share stagnated or declined desp
Marina Moore
Jan 305 min read


Why Luxury Fashion Still Hides Its Supply Chains While Mass‑Market Brands Race Toward Transparency
For more than a decade, fashion has been split between two very different transparency trajectories. On one side, mass‑market giants such as H&M publish detailed supplier lists, disclose factory locations, and increasingly report on purchasing practices and environmental impacts. On the other, many luxury brands continue to operate behind a veil of secrecy, offering only selective sustainability narratives and minimal supply‑chain disclosure. This divergence is not accidental
Marina Moore
Jan 304 min read


The Need to Consume: What Psychology Really Tells Us About Why We Buy
For decades, consumer research has circled around a deceptively simple question: why do we buy? The traditional answer has focused on income, prices, and rational choice. Yet contemporary psychological research paints a far more intricate picture—one in which consumption is deeply entangled with happiness, identity, self‑esteem, self‑control, and even our vulnerabilities. When we zoom out, consumption becomes not merely an economic act but a psychological strategy for navigat
Marina Moore
Jan 294 min read
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