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The Earth Is One, But The World Is Not
The Planet belongs to everyone .
Our goal is to make environmental news within the fashion industry more accessible. To empower minds with knowledge that encourages consumers to act towards a sustainable future.

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PVC Clothing Toxicity: A Global Crisis Hidden in Plain Sight
Polyvinyl chloride (PVC) has long been marketed as a modern, versatile, and even “cruelty‑free” material for fashion. Yet its glossy surface conceals one of the most toxic industrial lifecycles of any plastic in circulation today. From chlorine production to vinyl chloride monomer (VCM) synthesis, from garment manufacturing to disposal, PVC leaves behind a trail of carcinogens, environmental contamination, and regulatory failure. The fashion industry’s embrace of PVC—particul
Marina Moore
Jan 235 min read


Microplastics and the Petrochemical Pivot: How Fossil Fuels Are Re‑Engineering the Future of Fast Fashion
Microplastics and the accelerating shift of fossil fuel companies into petrochemical and synthetic textile production represent one of the most urgent and least acknowledged frontiers of environmental harm. As demand for oil in energy and transport begins to plateau, major fossil fuel producers are repositioning themselves toward chemicals, plastics, and synthetic fibres—sectors projected to drive the majority of future oil demand growth. This strategic pivot ensures that eve
Marina Moore
Jan 233 min read


Buried Poison: Wastewater Sludge, Soil Contamination and the Agricultural Afterlife of Fashion’s Chemical Waste
Introduction The global fashion system produces vast quantities of chemically contaminated wastewater, much of which is treated—if at all—through processes that generate concentrated sludge. This sludge, composed of dyes, heavy metals, microfibres, PFAS, surfactants, solvents and other industrial residues, is often disposed of through land application, landfill burial or incineration. In many regions, sludge is spread on agricultural land as a low‑cost fertiliser substitute,
Marina Moore
Jan 235 min read


The $300 Million Illusion: Foreign Direct Investment, Special Economic Zones, and Economic Leakage in Guatemala’s Apparel Sector
Abstract Loveitstitchitkeepit.com examine the political economy of Hansae’s $300 million investment in a vertically integrated apparel complex in Guatemala’s Michatoya Industrial Park. While the investment is publicly framed as a catalyst for development, employment, and nearshoring competitiveness, the structure of Guatemala’s Special Public Economic Development Zones (ZDEEP) generates significant economic leakage through tax exemptions, profit repatriation, imported inp
Marina Moore
Jan 235 min read


The Political Economy of Haiti’s Textile, Apparel and Food Systems from 1955 to the Present
The 1955 announcement that the Rockefeller Foundation and the Ford Foundation would jointly finance half the operating costs of a World Bank–affiliated training institute marked a foundational moment in the construction of the post‑war development architecture. Although modest in financial terms, the initiative institutionalised a particular economic worldview within the Bank and across the Global South. The Institute’s purpose was to train planners, economists and public off
Marina Moore
Jan 2310 min read


Boohoo Ascent
Political Economy of Fast Fashion: Governmentality, Competition Policy, Deregulation, and the Global Supply Chains The rapid ascent of Boohoo from a Manchester‑based online retailer to one of the United Kingdom’s most influential fast‑fashion conglomerates is emblematic of a broader political‑economic transformation. Over the past two decades, the UK has embraced a deregulatory, financialised, and competition‑light policy environment that has enabled ultra‑fast‑fashion firms
Marina Moore
Jan 237 min read


Greenwashing: UK Parliament
The rise of social media and e-commerce as boosted the popularity of the fast fashion industry. A garment lifespan is often limited due...
Marina Moore
Apr 15, 20256 min read


Leather Tanning Is A Highly Polluting Process. It’s Time To End.
Vegan Leather, Free The Restraint. Leather Tanning Is A Highly Polluting Process. It’s Time To End. Leather tanning is one of the major...
Marina Moore
Apr 14, 20255 min read


Cheap and Toxic – REACH Can Not Check It All
Just Some Of The Jewellery Contaminated With Chemicals Jan-Mar 2025 Europe Safety Check l The dark side of mass-produced fashion...
Marina Moore
Mar 29, 20254 min read


Money, Money, Money: Carbon Credits Greenwashing
2001 to 2023, there was a total of 488 Mha of tree cover loss globally, equivalent to a 12% decrease in tree cover since 2000 and 207 Gt...
Marina Moore
Mar 28, 20254 min read


PFAS: Poly and Perfluorinated Alkyl Substances
Your Health & Trumps Plans When evaluating the safety of chemicals, scientists determine if and how they may be hazardous for humans, animals and the environment. They seek to identify critical health effects, the amount of the substance that is likely to trigger an effect, and then where possible establish a safe level. However, like most chemicals, the real adverse health effects are found after the contamination occurs. Once Per-and polyfluoroalkyl substances PFAS enter th
Marina Moore
Mar 13, 20254 min read


100% Recycled Plastic Clothing
NOT ENVIRONMENTALLY FRIENDLY Recycled polyester clothes are heavily marketed as sustainable, environmentally friendly. To the...
Marina Moore
Mar 10, 20254 min read


Chemical in Plastic
Of the more than 13,000 chemicals associated with plastics and plastic production, 7,000 have been screened for their hazardous...
Marina Moore
Jan 31, 20253 min read


Life cycle assessment (LCA), Big Business
The fashion industry while creating a significant contribution to the global economy, the industry also creates a serious environmental...
Marina Moore
Jan 31, 202510 min read


Charity Shops Face Numerous Pressures
When thinking about sustainability, our wardrobes are the place where we find the most sustainable clothing. Whenever they overflow, we...
Marina Moore
Jan 31, 20251 min read


Polyester Part 1
The clothes we wear undergo a series of different stages in their lifecycle, raw material extraction, processing, manufacturing, and...
Marina Moore
Jan 31, 202515 min read
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